Archive for the 'tips' Category

attack of the “social media expert”!

01Jun10

An expert [noun]: a person who has a comprehensive and authoritative knowledge of or skill in a particular area. [adjective]: having or involving such knowledge or skill.
There seems to be a number of self-proclaimed social media experts. The result is strategic confusion. Sadly, people and organizations in need are falling victim to misinformation. [...]

how to establish a productive (distraction-free) workflow

09Feb10

Whether you’re a freelancer, contractor or simply work remotely it can be both convenient and uniquely challenging to work in an nontraditional office. My “office” has been anywhere from the Cambridge Public Library to my current location, the dining room table.
The perks of a nontraditional workspace seem almost endless – no cubicles, tea at the [...]

i’m sorry, your audience isn’t here to play

04Feb10

If you’re reading this post, then you probably came here via Twitter. You’re on Twitter, I’m on Twitter, but who isn’t on Twitter – or who’s on Twitter, but not really here (meaning inactive). This (slightly snarky) thought process was sparked by reading, 80%+ Twitter accounts inactive, but core users more committed, courtesy of dirkthecow [...]

self assessment :: identifying areas of improvement

03Feb10

It’s often more natural to assess and identify areas of improvement in others, especially when working with a client or if strategic assessments are part of your professional portfolio – but what about when it comes to you.
A personal heart-to-heart. Have you checked in with yourself lately to identify areas where you can improve? Taking [...]

mum’s the word: choosing to not respond

20Jan10

Yesterday was a big day in Massachusetts, but this isn’t a post about the outcome. Rather, it’s about a valuable reminder and lessons learned while chatting nervously on Twitter last night prior to the announcement of the election results.
Choosing to respond. The typical feeling in social media these days is that responding is better than [...]

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