Archive for the 'social media' Category

intern wrangling and social media execution

17Jun10

“Oh we’ll just give it to the intern.”
We’ve probably all said this once or twice in our careers. And really, why wouldn’t we? Interns can be a great resource and many companies eagerly await summer to tackle outlier projects. But you might want to think twice before you pile up that new [...]

something worth listening to

09Jun10

There is a quite a bit of chatter about how companies should engage with online consumers within the social media space – including suggested service etiquette, rules of engagement, and how to simply listen effectively.
Social media has enabled a new channel for customer feedback. It’s more than just a one-way feedback opportunity, but rather [...]

attack of the “social media expert”!

01Jun10

An expert [noun]: a person who has a comprehensive and authoritative knowledge of or skill in a particular area. [adjective]: having or involving such knowledge or skill.
There seems to be a number of self-proclaimed social media experts. The result is strategic confusion. Sadly, people and organizations in need are falling victim to misinformation. [...]

i’m sorry, your audience isn’t here to play

04Feb10

If you’re reading this post, then you probably came here via Twitter. You’re on Twitter, I’m on Twitter, but who isn’t on Twitter – or who’s on Twitter, but not really here (meaning inactive). This (slightly snarky) thought process was sparked by reading, 80%+ Twitter accounts inactive, but core users more committed, courtesy of dirkthecow [...]

sequence of execution and the development of a social media strategy

26Jan10

Sometimes time completely escapes me – and posts or items that I had every intention of sharing completely get missed. This is one such case. A couple of months ago I wrapped up a project for an outstanding nonprofit organization, Freedom States Alliance (FSA). Like many nonprofits, they were trying to navigate social media options [...]

mum’s the word: choosing to not respond

20Jan10

Yesterday was a big day in Massachusetts, but this isn’t a post about the outcome. Rather, it’s about a valuable reminder and lessons learned while chatting nervously on Twitter last night prior to the announcement of the election results.
Choosing to respond. The typical feeling in social media these days is that responding is better than [...]

informational snacking via twitter, yum

25Jun09

“Tweeting is like snacking, but blogging is like sitting down to some much needed comfort food. So fulfilling.” This was originally a whim response to a simple question posed by Chris Brogan via Twitter -  but I realized that there is much more meaning to this statement that is worth exploring.

Twitter = is like [...]

what social media means to me.

22Jun09

I was recently asked a series of questions by a friend and classmate:

What Web 2.0 applications do you use? Use the most?
What do you see as the benefits (personal, professional) of using Web 2.0?
What are the challenges. restrictions, downsides to Web 2.0?
Where do you think Web 2.0 is headed?
How would you recommend a business make [...]

the de-evolution of community, relationships and the currency of quality

29Mar09

I was incredibly humbled and inspired by Doyle’s recent comment regarding my declaration of setting digital boundaries:
You are working at the edges of a lot of this stuff, and your experiences, reflections, and wisdom is very important to share. The currency of human relationship is really evolving here. Its possible to know a gazillion people [...]

setting digital boundaries and carving a space to breathe

24Mar09

Balance.
Pure and simple is something that I not only crave on daily basis, but strive to achieve. Am I always successful? Of course not. I work full-time, attend graduate school part-time, am a devoted wife, daughter, sister, and friend. I’m an advocate for digital literacy, a seeker of infinite information, a lover of art and [...]

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