There is a quite a bit of chatter about how companies should engage with online consumers within the social media space – including suggested service etiquette, rules of engagement, and how to simply listen effectively.
Social media has enabled a new channel for customer feedback. It’s more than just a one-way feedback opportunity, but rather [...]
Archive for the 'social marketing' Category
something worth listening to
09Jun10An expert [noun]: a person who has a comprehensive and authoritative knowledge of or skill in a particular area. [adjective]: having or involving such knowledge or skill.
There seems to be a number of self-proclaimed social media experts. The result is strategic confusion. Sadly, people and organizations in need are falling victim to misinformation. [...]
If you’re reading this post, then you probably came here via Twitter. You’re on Twitter, I’m on Twitter, but who isn’t on Twitter – or who’s on Twitter, but not really here (meaning inactive). This (slightly snarky) thought process was sparked by reading, 80%+ Twitter accounts inactive, but core users more committed, courtesy of dirkthecow [...]
Sometimes time completely escapes me – and posts or items that I had every intention of sharing completely get missed. This is one such case. A couple of months ago I wrapped up a project for an outstanding nonprofit organization, Freedom States Alliance (FSA). Like many nonprofits, they were trying to navigate social media options [...]
what social media means to me.
22Jun09I was recently asked a series of questions by a friend and classmate:
What Web 2.0 applications do you use? Use the most?
What do you see as the benefits (personal, professional) of using Web 2.0?
What are the challenges. restrictions, downsides to Web 2.0?
Where do you think Web 2.0 is headed?
How would you recommend a business make [...]
Help, I’m looking for interns. Not just any interns, but really, really intelligent, innovative and fun ones! Do you want to be one or do you know someone savvy who should be? Then let please contact me at vanessa <dot> rhinesmith <at> gmail <dot> com.
Interns Needed for Health Social Media Startup
WEGO Health seeks passionate, super-sharp [...]
In recent conversations, the question of how much is too much keeps finding it’s way into the discussion. Everyday I go through a routine of logging into Facebook, firing up Pandora, checking my blog stats, visiting LinkedIn, sifting through my RSS feeds, updating my Twitter, all while sipping coffee, checking my email and outlining my [...]
3. Tim reminded us that a medium is just a “means of human communication.” Media include everything from printed newspapers and blogs to smoke signals and church sermons (Courtesy of Tim Walker, Social Media Breakfast Austin).
I love this statement, it’s simple, to the point and something that is rooted in my own ideology. It’s all [...]
The one class I’m taking this semester is managerial accounting. While I wasn’t so much a fan of financial accounting I found it an invaluable source of knowledge. Managerial accounting is much more my speed, but offers a unique challenge – a level of ambiguity in a realm of much gray and cost accounting methods [...]
Friday articles/posts worth the read:
Marketing Monster “Why do companies fear social marketing?”
Why do companies fear social marketing (using blogs, social networks, and feeds)? The answer is fairly simple; they see it as unchartered territory. This is according to a recent Coremetrics survey of marketers (read more).
Portland Press Herald “Groups use ’social marketing’ to aid environment”
Communities [...]
