“Oh we’ll just give it to the intern.”
We’ve probably all said this once or twice in our careers. And really, why wouldn’t we? Interns can be a great resource and many companies eagerly await summer to tackle outlier projects. But you might want to think twice before you pile up that new summer intern’s plate with Facebook, Twitter, and full social media responsibility.
The bigger question is “who” should manage your social media presence. It’s not always an easy answer, especially when there are time and resource constraints. As a result, social media execution can sometimes fall too quickly, and too often, to interns – just check out craigslist to see what I mean.
Am I saying not to use interns in conjunction with your social media needs – no.
Can interns help to make social media implementation much more manageable – yes.
Can interns play a valuable role in execution of your strategy – of course.
What am I saying? I’m saying that it’s not necessarily in the best interest of your organization to hire an intern to develop, create, AND implement your social media program. As previously discussed, social media is a powerful channel due to many reasons, including its immediacy. Are you ready to hand over complete brand control, presence, and voice to an intern without a game plan?