a historical moment for proxy apparel
It never ceases to amaze me how inspirational and driven my dearest friends are. Heatherjean is one such person. I’ve mentioned Heatherjean and her socially-focused, entrepreneurial mission – Proxy Apparel – before in a previous post.
It has been humbling to witness her navigate such a life (and world) changing journey, continually standing by her convictions, only to find herself at such a critical and defining juncture. Read more and join Heatherjean’s journey (@proxybird):
Dearest Friends and Family,
Today is a historical day in the life of Proxy Apparel. As you have all provided me with immense personal support in my efforts to translate Proxy from a dream to an investor ready, scalable business, I write to inform you that Proxy is ready for its debut. I wouldn’t be here without you.
After two years of diligent research and data collection, field visits to cooperatives and completed design and product development, I have created a bootstrapped go-to-market plan that includes the 2010 launch of Proxy’s Spring and Fall signature collection. The signature collection Hummingbirds, designed specifically for Gen Y/X women, features fashion-forward blouses, dresses and accessories produced by women-owned cooperatives in the Americas. As you know I have invested the time necessary to develop strong partnerships with Proxy’s production partners as well as put in place a talented team of individuals to bring this plan to successful fruition. Proxy’s development is the accomplishment of many incredible people.
I am currently seeking to secure $30,000 in start-up capital to bring Proxy to market. These funds will be directly invested into the design and development of Proxy’s ecommerce website; the production, launch and promotion of Proxy’s signature collection; and the development of resale relationships with other fair trade/eco brands. The Simmons School of Management will continue to incubate Proxy by offering free office space, and the Proxy team will continue to build the business full-time without salary. Based on our conservative sales projections from the signature collection, Proxy will be a positive cash generator by the end of 2010 and my intention is to reinvest all of the profits into the future growth of the business.
I pursuing a grassroots approach to raise these funds, in the form of low-interest loans to be repaid by the end of 2012 at an 8% accrued rate of interest. Proxy is accepting initial investments as low as $200.
Please take a moment to look over Proxy’s attached solicitation letter and pass it along to potentially interested parties. I deeply appreciate your continued support of the Proxy mission to empower and employ women around the world.
With Gratitude,
Heatherjean
left behind bottle caps
are the miscellaneous moments of life we tuck away and the pieces of wisdom we collect daily
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