From the daily archives: Wednesday, December 10, 2008

In recent conversations, the question of how much is too much keeps finding it’s way into the discussion. Everyday I go through a routine of logging into Facebook, firing up Pandora, checking my blog stats, visiting LinkedIn, sifting through my RSS feeds, updating my Twitter, all while sipping coffee, checking my email and outlining my to do list. When will we hit virtual overload? I already have.

As I noted in a previous post (space: public v. private), I’m not only juggling my online presence and relationships, but also my physical ones. I’m trying to wrap up the semester, check in with my mother about various holiday related items, squeeze in coffee with a friend and have dinner with my husband.

For me, intentionally is key in all of my relationships, virtual or other, which means at some point I’m going to reach my personal quota and will be forced to reassess. This is what I’m doing now, and this is what more and more folks will do as new online opportunities and social engagements fight for their attention. As a consumer, participant and human how do we decide what activities are important to us? As a organization, website or producer how do we ensure that our objective provides the most value, community and experience that it’s worth spending what little time we have?

Seth Godin perhaps sums it up best:

The internet isn’t full, but we are.

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