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	<title>Comments on: bright, shiny and new doesn&#8217;t always equal effective communication</title>
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		<title>By: Tone-deaf social media: Shouting in a coffeehouse. -- Hoover&#8217;s Business Insight Zone</title>
		<link>http://vanessarhinesmith.com/blog/2008/12/04/bright-shiny-new-things-doesnt-always-equal-effective-communication/comment-page-1/#comment-153</link>
		<dc:creator>Tone-deaf social media: Shouting in a coffeehouse. -- Hoover&#8217;s Business Insight Zone</dc:creator>
		<pubDate>Wed, 10 Dec 2008 17:32:18 +0000</pubDate>
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		<description>[...] bright, shiny and new doesn’t always equal effective communication [...]</description>
		<content:encoded><![CDATA[<p>[...] bright, shiny and new doesn’t always equal effective communication [...]</p>
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		<title>By: Vanessa Rhinesmith</title>
		<link>http://vanessarhinesmith.com/blog/2008/12/04/bright-shiny-new-things-doesnt-always-equal-effective-communication/comment-page-1/#comment-152</link>
		<dc:creator>Vanessa Rhinesmith</dc:creator>
		<pubDate>Wed, 10 Dec 2008 16:39:56 +0000</pubDate>
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		<description>Thanks Tim! It&#039;s wonderful to be reaffirmed in an idea that I&#039;ve been committed to for sometime. It&#039;s amazing how many people don&#039;t get such a simplistic notion, and it&#039;s even more amazing how challenging it can be to convert them - but then again, that&#039;s the fun part.</description>
		<content:encoded><![CDATA[<p>Thanks Tim! It&#8217;s wonderful to be reaffirmed in an idea that I&#8217;ve been committed to for sometime. It&#8217;s amazing how many people don&#8217;t get such a simplistic notion, and it&#8217;s even more amazing how challenging it can be to convert them &#8211; but then again, that&#8217;s the fun part.</p>
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		<title>By: Tim Walker</title>
		<link>http://vanessarhinesmith.com/blog/2008/12/04/bright-shiny-new-things-doesnt-always-equal-effective-communication/comment-page-1/#comment-150</link>
		<dc:creator>Tim Walker</dc:creator>
		<pubDate>Wed, 10 Dec 2008 15:51:14 +0000</pubDate>
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		<description>Good points, Vanessa -- and I&#039;m glad you found my thoughts in this vein helpful.

I think that one of the key problems (some) businesspeople have with the new social media is that they misperceive them -- they think it&#039;s appropriate to use them like a carnival barker, or a double-page ad in Vanity Fair, rather than using them like you would a friendly conversation over a cup of coffee.

The difference is profound, but it&#039;s taking a lot of people a long time to catch on about it.</description>
		<content:encoded><![CDATA[<p>Good points, Vanessa &#8212; and I&#8217;m glad you found my thoughts in this vein helpful.</p>
<p>I think that one of the key problems (some) businesspeople have with the new social media is that they misperceive them &#8212; they think it&#8217;s appropriate to use them like a carnival barker, or a double-page ad in Vanity Fair, rather than using them like you would a friendly conversation over a cup of coffee.</p>
<p>The difference is profound, but it&#8217;s taking a lot of people a long time to catch on about it.</p>
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