In each case, the function of the blog is to be a standard bearer, the north star that tribe members can point to as a place to meet or for ideas to circle around. The blog isn’t about the writer, it’s about the readers.

The key takeaway is this: once you realize that your job is to find and connect and lead a tribe, to give them something to talk about and a place to go, it’s a lot easier to write a blog that works (Courtesy of Seth’s Blog, “The number one secret of the great blogs“).

Seth Godin pinpointed something I’ve been grappling with over the past few weeks: an inability to blog and an insecurity with identifying, and owning, the role I want – leader, participant or follower? My points of interest are many, and increasing rapidly, but my focus, expertise and passion is yet to  be determined. Thus why blogging of recent has been an unfortunate challenge and chore – despite a constant craving to write, share and explore numerous ideas.

Seth has given me something to mull over – and mull I will as I wrap up a redeeming post in process. Seth, if you do read this, let me know if you’re ever in need of an inquisitive, hardworking and fun intern, researcher or organizer.