friday things: social media marketing, marketing with a conscience & bags

01Feb08

Friday articles/posts worth the read:

Marketing MonsterWhy do companies fear social marketing?

Why do companies fear social marketing (using blogs, social networks, and feeds)? The answer is fairly simple; they see it as unchartered territory. This is according to a recent Coremetrics survey of marketers (read more).

Portland Press HeraldGroups use ’social marketing’ to aid environment

Communities across the globe are turning to community-based social marketing to encourage environmentally conscious behavior, an idea pioneered by environmental psychologist Doug McKenzie-Mohr and based on the idea that sustainable behavior can be marketed using tried-and-true techniques, including peer pressure (read more).

And in an ode to handmade shopping:

moop “…a maker of real nice bags”. The bags are simple, yet eye catching, and the creator’s blog is wonderfully eclectic. Take a peak. I loved their bags so much that I simply had to buy (2)!

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