Friday articles/posts worth the read:

Marketing Monster “Why do companies fear social marketing?”

Why do companies fear social marketing (using blogs, social networks, and feeds)? The answer is fairly simple; they see it as unchartered territory. This is according to a recent Coremetrics survey of marketers (read more).

Portland Press Herald “Groups use ‘social marketing’ to aid environment”

Communities across the globe are turning to community-based social marketing to encourage environmentally conscious behavior, an idea pioneered by environmental psychologist Doug McKenzie-Mohr and based on the idea that sustainable behavior can be marketed using tried-and-true techniques, including peer pressure (read more).

And in an ode to handmade shopping:

moop “…a maker of real nice bags”. The bags are simple, yet eye catching, and the creator’s blog is wonderfully eclectic. Take a peak. I loved their bags so much that I simply had to buy (2)!