The Future of Social Media
Social Media Club Boston
Thursday, December 6th – FREE
6:00pm – 9:30pm
@ Boston Ballroom, Colonnade Hotel

Social Activism 101 – Web 2.0 Style
via Leigh’s Blitherings

It’s ironic that a lot of the people who tout the principles of Web 2.0 have a tendency to forget one of the basic tenants…The power shift from companies to community.

Leigh’s also posted an interesting article today entitled, Zuckerberg Shrugged: Man Vs. Ecosystem, that critiques Zuckerberg’s “classic command and control approach” to his ecosystem management.

Green Marketing on Social Networks
via Marketing & Strategy Innovation Blog

For green marketers, social networks provide a compelling channel to communicate with consumers that have an affinity for green or are at least open-minded enough to listen. Today, those users can be found across a wide variety of social networks, including both general interest and vertically focused networks that connect those interested in social responsibility or, more specifically, in the environment.