First up, 7 o’clock Upgrade! Boston event tonight at MassArt

@ Studio for Interrelated Media (North 181)

“Upgrade! Boston is a monthly gathering of artists, curators and the public that fosters dialogue and creates opportunities for collaboration within the new media community.”

This evening’s artist is a PhD candidate from the Department of Architecture at MIT.

Secondly, thought I’d share a sampling of articles I’ve encountered this morning as I sift through information for a work-related project.

Social marketing is always a big challenge because you’re asking people to change something important about the way they live. It’s personal (via carolinanewswire).

• “Live Blogging: SMX Social Media – Evangelist: The Marketer’s Role in SMM“
• “Social Networking boom as good as over by 2009“
• “Carlota Perez on the Web 2.0 Bubble“
• “What’s Next: More Marketers Paying Attention To Social Marketing“
• “Is Your Social Media Marketing Strategy Passive or Active?“
• “Live Blogging SMX Social Media: Micro Communities“

Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be “micro” in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach (SMX Social Media).

Lastly, I’ve been striving to becoming a more intentional shopper by cutting out the mainstream, consumer-driven brands and embracing a wide-range of fair trade, socially conscience and handmade goods. Current indulgences: Madison Gre bags & Etsy (which offers a plethora of handmade items).