First up, 7 o’clock Upgrade! Boston event tonight at MassArt

@ Studio for Interrelated Media (North 181)

Upgrade! Boston is a monthly gathering of artists, curators and the public that fosters dialogue and creates opportunities for collaboration within the new media community.”

This evening’s artist is a PhD candidate from the Department of Architecture at MIT.

Secondly, thought I’d share a sampling of articles I’ve encountered this morning as I sift through information for a work-related project.

Social marketing is always a big challenge because you’re asking people to change something important about the way they live. It’s personal (via carolinanewswire).

Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be “micro” in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach (SMX Social Media).

Lastly, I’ve been striving to becoming a more intentional shopper by cutting out the mainstream, consumer-driven brands and embracing a wide-range of fair trade, socially conscience and handmade goods. Current indulgences: Madison Gre bags & Etsy (which offers a plethora of handmade items).

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